10–20
Businesses
A curated cohort with enough density to reveal network effects.
A focused 90-day pilot to validate merchant adoption, customer referrals, bundled experiences, and NEFE-powered rewards.
10–20
Businesses
A curated cohort with enough density to reveal network effects.
Dubai
First market
One concentrated commercial environment before expansion.
7
Industries
Hotels, restaurants, mobility, beach clubs, spas, retail and events.
90 days
Test period
Three focused months from selection to performance review.
Confirm that premium businesses see measurable value in structured collaboration.
Track introductions, acceptance, conversion and attributed revenue.
Launch customer-ready packages combining complementary businesses.
Measure whether connected journeys increase return visits and value.
Find where rewards, access, membership and infrastructure add value.
Phase 1
Days 1–14
Select complementary businesses and agree pilot criteria.
Output 01
Signed cohort
Phase 2
Days 15–28
Create profiles, train teams and establish referral rules.
Output 02
Operational network
Phase 3
Days 29–42
Create, price and approve premium multi-partner offers.
Output 03
Offer portfolio
Phase 4
Days 43–76
Launch referrals, bundles and rewards to controlled audiences.
Output 04
Measured activity
Phase 5
Days 77–90
Evaluate economics, feedback, behavior and readiness for scale.
Output 05
Scale decision
15+
Businesses onboarded
1,500+
Referrals generated
AED 450K
Campaign revenue
20%+
Repeat purchases
40%+
Customer engagement
30%+
Reward redemptions
Luxury Hotel · Palm Jumeirah
Fine Dining · DIFC
Luxury Car Rental · Downtown Dubai
Beach Club · JBR
Spa · Jumeirah
Luxury Retail · Dubai Mall
Event Venue · Al Quoz
Evidence for product scope, merchant economics, infrastructure utility and market expansion.
A prioritized product scope grounded in observed behavior.
Evidence on onboarding, workflows, incentives and value.
Attributed campaign, referral and bundle performance.
Discovery, purchase, repeat and redemption signals.
Infrastructure utility based on real commercial events.
A city-by-city model for UAE and GCC expansion.