Campaign Builder
Summary: Campaign Builder supports the controlled definition of an audience, partner journey, offer, timing, approvals, and measurement plan.
#Campaign components
Every campaign should identify:
- Business objective and accountable owner
- Participating merchants and locations
- Eligible audience or context
- Offer value, restrictions, and expiry
- Customer-facing terms
- Approval status
- Baseline and success measures
#Workflow
- Create a draft with a clear objective.
- Select only approved participants and data.
- Add offer terms and customer communications.
- Review operational capacity and exception handling.
- Obtain required approvals.
- Test the journey.
- Activate for the agreed period.
- Review results in analytics.
#Status
- Pilot: Campaign configuration and approval features depend on the deployment.
- Proposed: Autonomous campaign launch or optimization without human approval is not live.
Best Practice: Use the smallest viable audience for the first launch and document every material change.
#Related pages
See verification, the Opportunity Engine, and the consumer app guide.