Opportunity Engine

Summary: The Opportunity Engine helps authorized users review potential partnerships, campaigns, and customer journeys using available network context.

#Purpose

The engine turns approved commercial signals into explainable opportunity candidates. It is designed to support business judgment, not to make binding decisions.

#Typical workflow

1. Select a business objective and scope.
2. Review candidate opportunities and supporting context.
3. Validate operational feasibility and partner fit.
4. Approve, revise, or reject the opportunity.
5. Measure any activated campaign against its baseline.

#Status

• Pilot: Opportunity views and prioritization can be configured for controlled evaluations.
• Proposed: Fully autonomous campaign creation, guaranteed revenue forecasts, and unrestricted real-time optimization are not live capabilities.

Key Insight: A high opportunity score is a prompt for investigation. It is not a promise of performance.

#Inputs and outputs

Inputs may include:

• Participant attributes.
• Approved relationship data.
• Campaign history.
• Aggregated outcome signals.

Outputs should include:

• A rationale.
• Relevant constraints.
• Enough context for an accountable user to decide.

#Related guidance

See the Commerce Graph, AI layer, campaign builder, and analytics.